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Strategic Direction. Expert Consulting.

Setting you up for success

Guiding political candidates, nonprofits and small businesses to successful outcomes.

Committed to Helping You Achieve Your Goals

Success Partners, LLC, offers consulting services to political candidates and organizations, nonprofit organizations, and small businesses. Our mission is to help our clients succeed—no matter how big or small. We believe that success is possible for anyone who has the right tools and guidance.

Our Services

Political Consulting

Campaign plan development, voter outreach, fundraising, marketing strategy

Nonprofit Consulting

Strategic planning, program evaluation, fundraising, board development

Small Business Consulting

Business plan development, partnership agreements, human resources, marketing strategy

Political Consulting & Strategy

Success Partners offers a wide range of political campaign strategies for political candidates at the state, county, and municipal levels, including school boards, and other organizations like county political parties and political action committees (PACs)


We offer:


  • Campaign strategy: Developing a comprehensive plan that involves conducting research, identifying key issues and target voters, and developing messaging and communication strategies.
  • Polling and data analysis: Conducting surveys and analyzing data to better understand public opinion, identify trends and patterns, and inform campaign strategy.
  • Media Relations: Crafting messages and communicating with the media to generate positive coverage and reach voters through various channels, such as TV, radio, social media, and print.
  • Fundraising: Developing and implementing fundraising strategies to support the campaign.
  • Voter outreach and targeting: Identifying and targeting specific voter groups through direct mail, SMS/MMS text messaging, telephone town halls, door-to-door canvassing, and other means.
  • Opposition research: Conducting research on opponents to identify potential weaknesses and develop effective strategies.

Nonprofit Consulting

Our team provides strategic advice, expert guidance, and support to help nonprofit organizations achieve their goals and make a positive impact in their communities.


  • Fundraising: Developing and implementing fundraising strategies to support the organization's mission and activities.
  • Board development: Helping to recruit, train, and retain effective board members who can help guide the organization and support its growth.
  • Strategic planning: Developing a comprehensive plan that includes identifying priorities and setting measurable targets.
  • Marketing: Developing messaging and communication strategies to reach key stakeholders and increase awareness of the organization's mission and impact.

Small Business Consulting

Success Partners offers a wide range of tools to assist small businesses with strong expertise in real estate, hospitality, restaurant and retail.  

We offer: 


  • Starting a Small Business: Walking through the process of how to launch your own small business.
  • Financing: Developing strategies to achieve financing.
  • Partnership Agreements: Assist in developing agreements to bring new partners into the business.
  • Human Resources: Assist in forming talent & development strategies, compensation studies, and performance review systems.

About Us

Success Partners is located in West Michigan and co-owned by Rusty Richter and Kent Vanderwood. Kent and Rusty have more than 40 years of experience in political, nonprofit and business consulting. Both have been active in Michigan politics for 40 years. Kent has worked in the nonprofit industry for over 40 years in teaching, consulting, administrative roles and directorships. Rusty has worked in the real estate, hospitality, and retail industry for over 40 years as a licensed real estate agent and broker and as an owner of several retail stores. 

Kent Vanderwood

(616) 304-0235

Rusty Richter

(616) 299-0310

Contact Us

We'd love to hear from you!

 4035 Chicago Drive SW

Grandville, MI 49418

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